Radio Marketing and Promotions

Shamara McKenzie is the Marketing/Promotions Director for HOT 97/ WBLS; two of New York City biggest radio brands. She is also an entrepreneur, a daughter, a sister, a confidant, a mentor, and most importantly a mother.

Born in the beautiful, tropical island of Jamaica; she came to America as an adolescence where she was raised on the Shore. From the Caribbean sea to the Pacific Ocean, she never lived far away from nature’s beauty. After high school, she accepted an offer to the HBCU, University of Maryland Eastern Shore. In three years, Shamara managed to graduate early with Cum Laude with her bachelor’s degree in Criminal Justice, in hopes of continuing her career in that field.

However, she quickly had a change of heart. Shamara wanted to pursue what she believed to be her true purpose. She found her passion in media and communications. Shamara started from the bottom and worked her way up, through determination, persistence, tears, and faith. Through this journey, she found her own voice. She has vowed to use her passions to create opportunities for women similar to herself and to motivate a new set of generation to not just follow the status quo, but to stand out; to be the icon!

Radio Marketing and Promotions

Vision, Leadership, and Management of all cluster promotions, events, contests, and community partnerships.

• Regular brainstorming sessions with station leadership and sales team
• Communicate clearly and effectively amongst departments and with key stakeholders
• Recruit top talent
• Work with sales leadership to generate revenue via programming, features, promotions, endorsements, our digital platforms, and events
• Engage daily with your audience via the station

Your #1 source of R&B

World’s Best Looking Sound since 1972, WBLS has been America’s most recognizable black radio station, laying the foundation for feel-good crossover tunes and a sincere dedication for community outreach. WBLS’ unique attention to the community has made it a heritage staple resting at 107.5FM. For decades, it has been and continues to be the #1 source for R&B music and lifestyle reaching the tri-state area with a clear, crisp signal sharing music and information.

107.5 WBLS-FM is a New York Urban Adult Contemporary station with 2.3 million listeners. 60% of WBLS-FM’s listeners are between the ages of 25-54. Broadcasting from its signal are award winning and internationally known personalities like Steve Harvey, Lenny Green, Donnie McClurkin, Dahved Levy, DJ Marley Marl, Bishop Hezekiah Walker and more.