12:00PM - 01:00PM
DJ Culture
By MOODY JONES VP of Digital and Creative at EMPIRE.
Location: Hall 1, Building A , SF , USA
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MOODY JONES
VP of Digital and Creative at EMPIRE
DJ culture is becoming an emerging field. It is interesting in that it is not a genre per se; it intersects numerous music genres including pop, reggae, hip hop, dance, EDM, disco and numerous shades of rock ‘n roll, as well as many other genres once you expand into radio DJs.
The DJ stands at a juncture of technology, performance and culture in the increasingly uncertain climate of the popular music industry, functioning both as pioneer of musical taste and gatekeeper of the music industry. Together with promoters, producers, video jockeys (VJs) and other professionals in music scenes, DJs have pushed forward music techniques and technological developments in last few decades, from mashups and remixes to digital systems for emulating vinyl performance modes.
Moody has gained majority of his experience in the music and lifestyle industry where he has been able to work with some of today’s top artists such as Tyga, Iggy Azalea, XXXtentacion, Carnage, Snoop Dogg and many more.
The combination of his digital/creative marketing and culture intelligence has aided in helping Tyga’s “Taste” to reach a 6X Platinum record and over a billion views on YouTube. Dedicating his time to supporting labels, managers, and independent artists to help them get the right exposure and grow their fan base, he has been able to help artists write their story breaking them from the noise and into the top charts. Prior to joining EMPIRE, Moody helped build two of the top marketing Agencies Wavo and Everybody Knows.